Faramarz Hashemi

About

Faramarz
Hashemi

Toronto · Designer · Engineer · Founder

Select consulting · advisory

Designer with deep technical fluency. Each chapter went deeper — e-commerce analytics, capital markets trading, crypto banking from zero, global treasury at scale, then founding the AI infrastructure underneath all of it. 10 years of leading product design while shipping production code alongside engineering teams. The line between design and engineering stopped mattering early, so I stopped drawing it.

Currently Lead Product Designer at Ripple Treasury, leading the first major platform redesign in 8+ years for a system that processes billions in daily operations across 160 countries. Before that: founding team at Cybrid (crypto banking, $3.1M seed — zero to product-market fit), and 4 years at CIBC Capital Markets designing institutional trading and portfolio analytics.

I founded Nodus because the AI tools I needed didn't exist — 17 specialized agents, 630K+ vectorized knowledge chunks, trust provenance on every output. Local-first, self-hosted, one dependency. I run it daily. Keystone came from the same instinct: one YAML source, six output formats, two brands, automated CI/CD. The technical depth means I can design systems that teams can actually ship.

I write Structured Thinking — arguing that design knowledge needs formal ontology the way finance built FIBO and ISO 20022. The gap between W3C Design Tokens and semantic reasoning is where I think the most important work in design systems will happen next.

Cooper Union (Interaction Design) · University of Toronto (CCIT)

Competencies

Design Systems

  • Token architecture
  • Multi-brand governance
  • Semantic aliasing
  • CI/CD pipelines

AI Infrastructure

  • Agent orchestration
  • Vector search
  • Trust provenance
  • Local-first architecture

Financial Systems

  • Treasury platforms
  • Capital markets UX
  • Regulated crypto
  • Analytics CoE

Engineering

  • React + TypeScript
  • Python + FastAPI
  • SQL + SQLite
  • Style Dictionary
Experience
  • 2023 – Present

    Ripple Treasury

    formerly GTreasury

    Lead Product Designer

    The platform hadn't been structurally redesigned in 8 years. I'm leading the navigation overhaul, built a multi-brand design token system that survived an acquisition, established the analytics Center of Excellence from zero, and ship production code alongside the engineering team. 160+ countries, billions in daily operations.

  • 2024 – Present

    Nodus

    Founder

    Built AI infrastructure because the tools I needed didn't exist. 17 specialized agents, 630K+ vectorized knowledge chunks at 5ms search, trust provenance on every output. One dependency. Local-first. Self-hosted. I run it daily — it's infrastructure, not a side project.

  • 2020 – 2023

    Cybrid

    $3.1M seed

    Founding Team · Head of Design

    Crypto banking from zero. Joined as founding team, led design from first wireframe to product-market fit — building the banking experience for crypto-native financial products in a regulated environment.

  • 2016 – 2020

    CIBC Capital Markets

    Senior Designer

    Four years designing enterprise capital markets applications at one of Canada's largest banks. Institutional trading flows, portfolio analytics, complex financial instruments — the kind of information density that breaks standard design patterns.

  • 2014 – 2016

    Nextopia

    acquired by SearchSpring

    B2B Product Designer

    B2B e-commerce search and merchandising platform. Analytics product design — where I first learned that data products require a different design vocabulary than consumer apps.

Contact

Taking select consulting on design systems, AI infrastructure, and finance-domain product design. Tell me the problem — I'll know quickly if I can help.